Privacy Policy

Yes, we know — nobody reads these. But just like a helmet, you'll be glad it's there when it matters.

MoGeCo ("we", "us", "our", or "the people who stayed up way too late comparing helmet prices") operates motogearworld.net. This Privacy Policy explains how we handle your data. It's shorter than your bike's service manual and far more interesting. Probably.

1. Information we collect

Much like how a GPS tracks your route even when you're "just going for a quick blast", we collect some basic information when you use our site:

• Usage data — pages visited, time spent, links clicked, browser type, IP address, referring URL
• Device data — device type, operating system, screen resolution
• Cookies — small files stored on your device (see Section 5 — and no, sadly not the chocolate chip kind)

We do not require you to create an account and we don't collect your name, email, or payment information directly. We're a comparison site, not a dealership trying to upsell you a service plan.

2. How we use your information

We use it responsibly — like a throttle on a wet road. Specifically, to:

• Operate and improve MoGeCo and our product comparison tools
• Understand which products and features riders actually care about
• Monitor site performance and squash bugs (the digital kind, not the ones that hit your visor at 70mph)
• Comply with legal obligations

3. Affiliate links & third-party retailers

MoGeCo is a price comparison site. Think of us as your mate who's done the research and knows which retailer has the best deal — except, when we've signed up to a retailer's affiliate programme, we earn a small commission when you buy through our links, at no extra cost to you. Full breakdown on How we make money.

When you click "Buy at [shop]", you're taken to a third-party retailer's website. These retailers have their own privacy policies, much like how each manufacturer has their own approach to heated grips — some are better than others, and we'd recommend checking before committing.

Where we've joined a retailer's affiliate programme, that programme may set cookies to track that you arrived via MoGeCo so the retailer credits us for the referral. Where we haven't joined a programme, no tracking cookies are set on click-through.

4. Data sharing

We do not sell your personal data. Full stop. No fine print, no asterisk, no "except in these 47 circumstances" buried at the bottom. Your data stays with us like a good set of panniers — useful and not going anywhere without your say-so.

We may share anonymised, aggregated usage data with analytics providers, and we'll share data where legally required.

5. Cookies

Cookies on MoGeCo are used to:

• Remember your preferences (filter selections, your saved bike if you set one) so you don't have to re-select them every visit
• Analyse site traffic via analytics tools like Google Analytics
• Track affiliate referrals so retailers know you came from us (only on retailer programmes we've joined)

You can control cookies through your browser settings. Disabling them is a bit like riding without mirrors — technically possible, but you might miss something important. By continuing to use our site you consent to our use of cookies as described here.

6. Analytics

We may use Google Analytics to understand how riders use our site — which categories are popular, where people drop off, that sort of thing. It's anonymised data, so we genuinely can't tell it's you. We just know someone spent 45 minutes comparing adventure helmets at 11pm on a Tuesday. Relatable.

You can opt out via the Google Analytics Opt-out Browser Add-on.

7. Your rights (GDPR)

If you're in the UK or EEA, you have rights over your personal data. Think of them as your rider's rights — and we fully respect them:

• Access — know what data we hold about you
• Rectification — get it corrected if it's wrong
• Erasure — have it deleted (the "right to be forgotten", or as we call it, the nuclear option)
• Objection — tell us to stop processing it
• Portability — take your data elsewhere
• Withdraw consent — at any time, no hard feelings

To exercise any of these rights, just get in touch. We won't make you fill in a 12-page form.

8. Data retention

We keep anonymised analytics data for up to 26 months — roughly how long it takes most riders to admit their tyres actually do need changing. We don't hold onto personally identifiable information any longer than necessary.

9. Children's privacy

MoGeCo is aimed at adult riders. We don't knowingly collect data from anyone under 13. If a child somehow ended up comparing carbon fibre helmets at midnight, please let us know and we'll sort it promptly.

10. Links to other sites

Our site links out to retailers and other resources. Once you leave MoGeCo, you're in their territory — like switching from a smooth A-road to an unclassified B-road. Proceed with appropriate caution and check their privacy policies.

11. Changes to this policy

We may update this policy occasionally. When we do, we'll update the date at the top. Unlike a manufacturer's firmware update that breaks your quickshifter, we'll try to make sure any changes are actually improvements.

12. Contact us

Questions? Concerns? Just want to chat about gear? (We're always up for that.) See the contact page.